Cold Cover Letter Email Title For Job

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When it comes to learning in-demand tech skills, you’re on the right track. That you’re certain of.

Perhaps you’re a developer or web designer, or you’re trying your hand at both. You’ve worked hard to get to where you’re at in your career, and you are ready for your tech skills to give you a leg up in the job market.

However, once you’re ready to go after a new career in tech, you still have to track down your dream job, grab the company’s attention, and make a great first impression, before you can even show off your abilities. What’s more, we’re all familiar with the tendency for many of the best jobs to be filled through personal connections and employee referrals.

So, if your only option is to apply online, how do you manage to get your dream employer to see that you’re the best person for the job?

You need to be extremely proactive. It may seem intrusive at first, but I’ve personally gotten my last two jobs in tech by sending a strategically crafted cold email to the person I suspected to be the hiring manager for the role. Both of these emails opened up a dialogue that led to a phone call, interview, and subsequent offer within about a week’s time. The same principles apply if you’re pitching your freelance services to potential clients.

It can be extremely difficult to stand out in a crowded inbox. Many of us receive hundreds of emails each day. You have a very limited amount of time to make a great impression, so if you send a cold email without careful thought and planning, there is a high likelihood that nobody will ever read it.

Here are my 6 tried and true steps to writing cold emails that will make a stand-out first impression, and get you the interview you’re after:

1. Research the Best Person to Cold Email.

The first mistake you can make when gunning for a new job is applying directly on the company’s career page, or sending your cold email to a generic address (unless you’ve already ruled out the possibility of direct contact). Your goal is to make an incredible first impression. Crossing your fingers and hoping that your email will end up in the inbox of the appropriate decision maker is hardly proactive.

You need to do some research. In particular, you need to determine who makes the decisions about hiring on this specific role. It’s ok if you take a best guess at this, or find someone who looks like they’re in a slightly senior role in the same department at the company. This person could be the head of a particular department, senior manager, or even someone who’s in a similar role and may be able to route your query to the right person.

LinkedIn is a great starting point for browsing through potential contacts by searching for people by keyword, at the company you’re targeting to work at. Here’s a screenshot of a search I ran on people in “Marketing” at company, “CreativeLive.” From here, you’ll have a targeted list of potential people you can reach out to.

Refrain from messaging them on LinkedIn if possible. You’ll have much more success by landing in their inbox. In fact, the average American employee spends 6.3 hours each day in their email inbox.

Once you’ve landed on your ideal target, do a Google search on them and see if you can locate a personal blog, social media accounts, or other relevant information that’ll help you formulate a personalized cold email.

In my experience, most companies use one of three different email formats:

  • FirstName@company.com
  • First.Last@company.com
  • FirstInitialLastName@company.com

There are plenty of alternative company email structures, but what’s most important to note is that you can check the validity of any email address using the Rapportive extension for Chrome. Once installed in your Gmail inbox, it’ll display information about the person on the other end of any email address you place in the “To” field – pulled in from their LinkedIn account. Use this extension to test out different email possibilities before resorting to applying without first making personal contact.

2. Take Time to Come up with the Perfect Subject Line.

Fast Company recently conducted a study in which they sent 1,000 cold emails in hopes of learning what the perfect cold email looks like. In their results, they determined that the open rate was primarily driven by a combination of the sender name and subject line. You cannot do much about your sender name (aside from making sure you name’s capitalized and spelled correctly), but you sure can control the subject line.

One of my best business relationships started out with a cold email featuring the subject line, “A Mutual Love for Animals and Compelling Content.” While it had very little to do with the reason I was writing this person, it sure sounded a lot different than everything else in her inbox, which got her to read on and evaluate my propositions.

Adam Grant makes the great point that “people are more likely to read emails with subject lines that create curiosity or provide utility. When people aren’t busy, they’re drawn in by subject lines that intrigue them. But when they’re busy, curiosity fades in importance; the emails that get read are the ones with practical subject lines.”

Do your best to craft a subject line that’s creative, short, and tells the reader why they should open and read your email. If you need some more inspiration, here are 171 email subject lines that are designed to pique the curiosity of your readers. (Also check out Skillcrush’s 9 Simple Tips to Get People to Respond to Your Emails).

3. Find a Connection to Make Your Email Warmer.

The less cold you can make your email, by showing you’ve done your homework on the recipient, the higher your chances of getting a response. Look for any mutual connections, shared interests, professional societies, or notable achievements that’ll give you the opportunity to mention something relevant to them.

With my example email above, I mentioned a mutual love of animals in the subject line. In my research on the person I was reaching out to, I found that she loved sharing photos of her dogs on Twitter and Instagram—so much so that she regularly talked about dogs on her personal blog as well. I happen to love dogs, so this was a natural way to make an instant connection with her. With a little time, you can find something that’ll genuinely connect you with your recipient, too.

Once you’ve built your personal messaging into the email, here are a few helpful templates you can grab for structuring what that email looks like.

4. Begin With an Elevator Pitch.

Nobody wants to read a long-winded email, especially from someone they don’t know. If the recipient has decided to open your email in the first place, you need to put value on the table instantly.

You need a captivating entrance that demonstrates you will provide actual value if you’re chosen for the role. Start with how you found the position, and give a specific example of why you would be a great fit for the job. Think of the mindset they’ll be in when reading your email. Why should they select you? What makes you stand out from the crowd? (Check out Skillcrush’s Ultimate Guide to the Perfect Email Cover Letter for more tips on exactly what to include in your cold email.)

5. Sell Your Strengths.

Since this role is in tech, the person you’re trying to establish a rapport with, will likely want to know what you can do to help the company move more quickly and effectively. What relevant experience have you had that would give them confidence in trusting you to join the company? This is a great opportunity to link to a specific example of work you’ve done.

Be sure to tailor your strengths and examples for a particular position, so that you’re putting your most relevant works first. Don’t make the mistake of linking out to your most recent project if it has nothing to do with the job you’re applying for. In your email, I suggest including a link to your best work on Github, your portfolio website, or a client project you’ve done in the past.

Provide enough details to get them interested in wanting to learn more, but not so much that they’ll stop reading halfway through.

6. Follow Up the Right Way.

More than likely, even when you’ve taken the time to carefully construct an email that’s designed to start a conversation with your decision maker, you won’t immediately hear back.

This is where most people give up. They think that not hearing back means they’ve been rejected, but that’s simply not the case. Most people involved in hiring are extremely busy and have many competing priorities—including other duties, in addition to spending time vetting new team members.

If you don’t hear back within a week, acknowledge the fact that they’ve probably missed your email or just haven’t had the chance to respond yet. After a week’s time, reply to your original email on the same thread, following up asking succinctly if they’ve had a chance to look over your email, and if there’s anything you can help elaborate on.

In your follow up, always strive to be helpful and refrain from coming across as demanding a quick response.

Here’s a basic template to get you started:

Hey [First Name],

I found your post up for a [Role Title] up on [website/job board + link to posting] the other day, and I wanted to share with you the [strategy/deliverable/etc] I already took the time to develop for [Company Name].

It’s built around what I know works, through my experience in building [Previous Company’s] [X,Y,Z Project or Product] with [JS, Ruby, HTML, etc]. Check out [Link to Project Example] I created, that’s done X,Y,Z for [Previous Company] and has had [Results, # Downloads, # Signups, etc].

I have a very solid foundation for working in/with [Relevant Languages/Relevant Tools]. I’m looking forward to helping [Company Name] deliver even more unique value to the industry.

Let me know when you have a moment to chat this week.

Thanks,

[Your Name]

 

RYAN ROBINSON

Content Marketing Lead at CreativeLive. Online educator at ryrob.com where I teach entrepreneurs how to start a business while working full-time.
 

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How job seekers should send resumes to recruiters over email.

Photo credit: Jeric Santiago

One of the most common job seeker frustrations is not getting a response when submitting a resume to recruiters.

But for recruiters to respond in a meaningful way, they first need to read your messages. With that in mind, what can you do to improve your email's chances of getting read?

I contacted recruiters following me on Twitter to ask: “Of all email you've ever had from job seekers, which had the best title?”

They came through in a big way, sharing dozens of memorable, occasionally funny, subject lines that got their attention and piqued their curiosity to the point where they had to keep reading.

Bookmark and share this list, but above all, start using it as a template for your own email messages to companies.

Free bonus:Download a PDF version of this article to use as a handy reference.

70+ best sample subject lines for job application emails

Montreal Recruiter, @mindhr: I think the best subject title was “Demanding work!”.
Andrea Faye Clarkson, @AndreaFClarkson: My personal favorite is “Your Next Hire.” I've seen it a few times and I always respect the confidence that is exuded through that tagline.
Gavin Walford-Wright, @walfordwright: The best was simply: “I've done my research… You need me!”
Melissa Lynne, @melissa_mlynne: “John Doe – The Best New Addition to Your Team”
Ken Taylor, @citrixrecruiter: “Superstar looking for new challenges and opportunities.”
Nader Mowlaee, @headhuntingclub: I had a guy who said “I'm different” in the title
David Bradford, @DavidBradford: The title of an email I received one time read: “From the World's Greatest Salesperson” – That one I had to open and read.
Rubicon Consulting, @Rubiconrecruit: “You need me as a candidate!” by a C# programmer
praveen IT Recruiter, @praveenendla02: “I am looking for opportunities, keep me in mind.”
Francesca Arcuri, @p2pFrancesca: “Hello… is it me you're looking for?”
Malcolm Louth, @MalcolmLouth: “You've won the lottery: I'm available immediately.”
Chris Russell, @chrisrussell: It was something like “I should be your next Sales Executive”
Team TCG, @TeamTCG: “Reaching out to my network”
Team TCG, @TeamTCG: “HR exec looking for next role”
Team TCG, @TeamTCG: “Award-winning HR pro seeking opportunities”
Genesis HR Solutions, @MyGenesisHR: “How can I make a contribution at Genesis HR Solutions?”
Genesis HR Solutions, @MyGenesisHR: “I am highly motivated, hard working and really interested in your internship position.”
Sandra A Jackson, @SandraJTResumes: They all seem to just put, “Need help with my resume.” And I eagerly open it.
New To HR, @NewToHR: “12 Things You Didn't Know About Chris.”
New To HR, @NewToHR: “Don't Miss Out On This Opportunity To Hire Me. I Am Just A Phone Call Away”
New To HR, @NewToHR: “You were looking for that People person… Well, Here I Am Really Human!”
New To HR, @NewToHR: “Would hiring Peter help with your team and business goals? Available now.”
New To HR, @NewToHR: “9 Reasons why you should move forward with me as your new talent Manager. 1-2-3-4-5-6-7-8-Lori”
Andréa Cornez, @AndreaCornez: “you have the job I'm looking for :-)”
Kathleen Teixeira, @KathleenToronto: The best email subject lines are clear and concise. “Resume – Coordinator, PR”. Anything that seems like spam will get filtered there. Something that doesn't sound like a resume or application I don't read.
Rory C. Trotter Jr., @RoryCTrotterJr: The best? “Hiring me will change your company because…” I had to click it. 🙂
Heidi Bannister, @ArthurEdwardRec: … mention being “recommended by [trusted name]” … have a role reference number … or include “champagne and cupcakes”. I'll know they've researched our web site!!
Lara Haskins 360HR, @LaraHaskins: Recruiting for interns, “Some people want to be rock stars, some people want to be superstars, but all I want is to work for XXX”
Gail Tolstoi-Miller, @GailTolstoiMill: when they do research on my website best ones are “I am addicted to Diet Pepsi too” or “I hate self-proclaimed experts too” they took time
Laura Merkle, @LauraMerkle: The best email title always explains the skills of the candidate. In other words a good example is “John Doe Project Manager”.
Patricia H Sinacole, @psinacole: It is not that cool but “[firstname] [lastname] – [opportunity of interest]”. Example – “Jane Doe – CEO”
Shay Clinch, @ChezShay13: Why you should employee me
Jeff Battinus, @jeffbattinus: “Interested in being a value add for [company]”.
Kirk Baumann, @kbaumann: “Make a Great Decision Before Your 2nd Cup of Coffee: Hire Me (Here's Why)” Still sticks with me!
Melva, @thecareercoach: Two of them/: Subject Line: (1) Hey Miss Lady (2) My Mom Said To Contact You
Amy McGeachy, @AMcGeachy: Goodness, I can't say there has been a ‘best' title. I can tell you the worst is ‘hire me'. I'm selfish, I want to know what's in it for me. ‘Hire me' does nothing to tell me if a candidate is a fit for the job. So, I guess the best one would tell me a bit about the person… title, certification, etc. that would entice me to open their resume.
David Oliver, @ldavidoliver: Probably one of the best subject titles I have received was, “Your Next Great Sales Hire – I'll Show You Why”. Really got my attention.
Cody McClelland, @TechRecruiterIT: I'm a sucker for good subject lines. “How much does a polar bear weigh?” And then in the email they quipped “enough to break the ice”
Jeffrey W Shapiro, @JeffreyWShapiro: “Confidentially: I work for your direct competitor”
Jeffrey W Shapiro, @JeffreyWShapiro: “I only need 3 minutes of your time”
Jeffrey W Shapiro, @JeffreyWShapiro: “What my resume doesn't tell you”
Claudia Lucio, @RecruitingGeek: “I'm Your Next Superstar; here's why.” Subject lines like this might pique the curiosity of a recruiter.
Stephan von Malortie, @vonmalortie: I could say what would raise my interest: “Put me in a team rather than an interview”.
HR Chick™, @HRCultureClub: “Passionate, Leadership, Superwoman Extraordinaire”. Caught my attention 🙂
Shannon Pritchett, @SourcingShannon: “Hi, it's me, your LinkedIn friend”
Steven G. Davis, @Recruit4u: “Will do anything for my boss”
Steven G. Davis, @Recruit4u: “I was valedictorian of my class” – a couple all-time bests!!
Sean Koppelman, @talentmagnet: “Rare Talent Requires Exceptional Representation”. It was eye-catching, distinguished the job seeker + played to my ego. All of which made me curious to open the attached resume.
Francois Guay, @GuayFrancois: “Results Guaranteed”, followed by a cover letter for a specific opportunity & a targeted resume with examples of success.
Monica Bua, @monica_bua: I will give you my immediate no's which are: “seeking employment”, “looking for opportunities”, etc. It's best to call out a connection immediately like “Fellow Anderson Alumnus” or “Sandy Gould suggested we connect”. Finally the other strategy that works well is to have someone in common introduce and recommend a candidate. That recommendation will merit a quicker response.
Erica Dionn Wright, @Ewright1285: “Head Sales of Poultry” “Evil Genius” “Cat Herder / Maxwell's Demon” “Professional Dreamer” “Arkitecht” “Juggler” “Escape Artist” “Heretic” “Code Janitor” “Mad Scientist” “Company Psychic”. Just to name a few.
Charlie Judy, SPHR, @HRFishbowl: “Why You'll Work for Me Someday”. For real. General Counsel role.
Matt Buckland, @ElSatanico: From a digital marketer: “See Why This Growth Hacker Could Be The One For You, In Just 30 Seconds”
Chad Laskey, @ChadLaskey: A fancy title doesn't grab me – with the email a recruiter gets and has to manage, less is more – “Seeking _____ jobs in _____ ” is GREAT, and a direct letter, a decent resume, and your availability to connect is the best way to get the attention of a GOOD recruiter. If you're trying to be witty or clever, or to write something outlandish to get the email opened, it might not always translate well
Ibro Palic, @ibro_palic: “For Ibro; referred by [firstname] [lastname]” It's the first one I opened that day, the guy didn't make it but I gave him a shot.
Gail Houston, @ghouston: This is one of my favs, tells me who they are, what they want and why open: “John Doe Product Manager from Amazon, Bay Area applying for #####”
Wesley Madziva, @WeszMadz: “Unemployed Graduate seeking Employment”
CFM Recruitment, @CFMRecruitment: ‘I don't think outside the box, because for me there is no box' 😀 Profile of a Marketing Executive for a role we advertised.
Paul Freed, @paultalks: Cute doesn't work. I want to see a one-line resume: name + title + past companies. http://ow.ly/KLbxp

Free bonus:Download a PDF version of this article to use as a handy reference.

Bonus: what not to do

Martin Dangerfield, @MDangerfield: “I know where you live” …from a recruiter person who as it turned out did know where I lived along with a bunch of other information.
mary simmons, @marysimmonshr: “I need a job please hire me!” I try to caution job seekers not to act desperate but this one missed the memo

Bonus 2: when recruiters email you

Daniela Borquez, @Dani_Borquez: I recruit a lot on LinkedIn and what I've found out is that not mentioning the company in the title has a high response [from candidates] for executive level positions. Titles such us “Executive Director, Digital” or “Media Sales Manager” make people curious. For younger crowds, I've experimented with something like “It's time to boost your career!” without much success as simply “sales account executive”

Question of the article
Which email subject line has worked best for you? Share it with us here in the comments for the benefit of other job seekers.

READ NEXT: 📧 How To: The Job Seeker’s Attention-Getting Email Signature

Bonus watch: How To Get Attention With Your Email Job Application

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About the Author Jacob Share

Job Search Expert, Professional Blogger, Creative Thinker, Community Builder with a sense of humor. I like to help people.

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